Wandering without Baggage
The assignment was to find a defunct or dying brands and give it another look and voice, not only by changing their logo or visual language but also by finding a new path for the brand. I chose Blackberry and gave it a new look by focusing on privacy and keeping information secure. The new Blackberry not only makes cell phones but also secures your personal data. Confidentiality was the mission of the approach
of this project carried out by hosting events and gatherings to learn more about privacy. We aim to keep information secure and have it all in one place, where the user decides how to share them with others. The new Blackberry has extra protection filters to keep you aware of not sharing personal information in public, and it gives you the privilege of making the decision.